New Music: heir MAX - The Moment-20

 

 

The post for this one basically wrote itself while I listened to this album at work. Spoiler is that I loved it, it's great, and you should get the physical version not only because MAX deserves some cash for this but also because the two bonus tracks are fire and include an unreleased (sort of, Progeny's got it on his Soundcloud I think) Alligator Food song (yes that means some of the last Sixo you'll ever hear) and a new Sixo beat.

So the story is this album was written and recorded during the pandemic. It was released digitally on Sixo's birthday, as heir MAX and Sixo came up together and his death rocked MAX as it did many of his fans and so many other artists. It was offered free as an EP or on physical as a mini-album. I bought the mini album which is why I'm reviewing this a few weeks after it first dropped.

Basically this is flawless. There is nothing I would change about it, from the production to the songwriting to the style to the raw emotion on display. What emerges is a proud, loud introvert with a serious love for all music and an ability and willingness to trade complex styles and intricate wordplay for simple, groundbreaking truth. This is basically what MAX says on his Bandcamp, and while I agree that the easy to grasp lyricism and bare bones emotional weight of this is easily apparent making it very relatable, I would disagree in that the starkness of this offers the listener the option to sort of brush off what he's saying and listen to the sound and enjoy it, or dive in and really understand the pictures he's painting.

Take "Cranium Crack". Almost matter of factly MAX is describing a home life where his mother did everything in her power to make his life as wonderful as she could and hide the darkness while dealing with addiction and poverty. The words are brutal, insightful and sad. The song is catchy as hell, well written and displays some very good rapping on the part of MAX.

The whole EP is like this, with very heavy topics being delivered over irresistibly catchy beats and songwriting. "RALPH"'s tripped out, plodding production provides the perfect soundtrack to a four wheeled smoke session (stationary one though, don't blaze and drive please) while telling the story of a neighborhood taking control of it's police problem. Another standout, in my opinion one of the best tracks on the album partly due to Progeny's FIRE beat, is "No Turning Back", speaking frankly of the difficult life of an indie musician. If you don't buy the CD you can't hear it though... :-(

While it doesn't seem like MAX has much of a back catalogue, (I've got part of an album he did with Sixo and Poindexter way back when, and a collabo called Heir J's as well as a three track DOOM tribute thing) he certainly comes across as someone who knows how to craft his own style of rap. He sounds like virtually no one else out there, and backed by a score of damn talented producers he puts out a 5/5 EP for real.

Definitely buy this. Not kidding.